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2018天貓“雙11”交易規模突破2000億元

信息來源:行政部  發布時間2018-11-12 【字體大小:

 2018天貓“雙11”交易規模突破2000億元
 

  

新華社上海11月12日電,12日零時鐘聲敲響,滾動了24小時的2018天貓“雙11”實時交易規模數據暫時定格在2135億元人民幣。這也是自“雙11”設立以來,阿里巴巴旗下平臺交易總額首度打破2000億元。

數據顯示,2009年創立“雙11”購物節后的10年間,阿里巴巴旗下平臺交易規模逐年遞增。今年2135億元的成交總額同比增長約27%。今年“雙11”其余各項數據也有不同程度的上升,其中,截至23時18分左右,物流訂單首度突破10億;截至22點,共有210個品牌成交額過億元,超過去年“雙11”全天167家品牌破億元的紀錄。

與此同時,今年“雙11”線上線下融合趨勢進一步加深。阿里方面統計,全國共有超過20萬新零售門店和100個重點商圈參與天貓“雙11”相關活動。
摘自新華網

 

 

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